Building a Great Art & Craft Show Display
Art and craft shows are all about the visuals, however it’s not always the products that take center stage. More often than not, your booth and product displays have the largest impact on your sales. Even the best products can lose their appeal when they’re surrounded by a poorly designed display.
So, how do you create a great art & craft show display? We have got the answers…actually, we’ve got the DOs and DON’Ts for attracting buyers and creating a successful show display.
Research: DO your research! Attend your local art & craft shows to see how others are putting their booth displays together, specifically look for those that sell the same type of products as you. Another great place to research and find inspiration is on Flickr…browse through the craft show pictures and groups. DON’T be afraid to ask your fellow creatives for their advice…you might find this the most helpful.
Height: DON’T make your buyers hunch over your table and squint their eyes. DO build up, up, and away! Building upwards maximizes display surface area, and makes your products eye level with the buyer. You are selling a product, and the easier it is for them to see the product, the more likely they are to buy it.
Theme: DON’T have a mish-mash of displays scattered about. It looks messy and clutters the buyer’s mind. DO pique their interest with an organized and themed display. You have limited time to draw in your customer at a show so put yourself in their shoes and ask yourself what you want them to see, feel or notice about your work in the few moments that you have to catch their eye. A cohesive display gives them a taste of what you and your work is about. Use a theme that works with your product idea, or just unify your table with a simple color palette.
Accessibility: DON’T hide all of your work behind glass, in packaging, or out of reach. DO let them touch something! Customers want to touch things before they buy it. Allow them to get a sample if you don’t want them to touch the full piece.
Display: DON’T be disappointed if your display doesn’t look perfect! DO invest in your display if you plan to do multiple shows often and think of your booth display as a retail shop. It should let people know you take yourself and your work seriously. DO take notes at each show as to what people are touching and buying and from which kind of display. Repeat the ones that worked best at the last show. Remove the ones that no one touched.
What about you, what’s your idea of a great display?
Methyl is devoted to helping the creative community learn, share and support each other’s business growth online. With Meylah, you’re able to blog, promote and sell your creative work across multiple online marketplaces all from one easy to use online store. And, it’s free,