Hosting Events to Spike Your Sales

We have all been to the local art & craft fair or Saturday market, but have you ever organized one?  These are great places to showcase your work, however, hosting your own event with your friends and fellow artists can provide a unique environment for interested attendees and a spike in sales for participating artists.

So, how do you do it? Well, it’s definitely not as easy as opening your front door, but if you follow these 5 steps, it will make it a little easier and more effective:

1.  Involve Your Community: Involving the community around you reaches out to more people than you can imagine.  Your event can be just you or as many of your creative friends as you like.  The more the merrier and by connecting with your local art and craft community, you can provide a variety of options for the attendees.

2.  Create a Catchy Name: The name of your event says it all!  It should be descriptive, intriguing, and at the same time show that it is a local community event so people can relate.  For example, the 1st Annual Waterfront Art Show name describes the event and at the same time is intriguing and inviting for everyone to come support their community.

3. Connect with Local Organizations: A great way to help spread the word is to connect to local organizations and get them to help and collaborate with you.  One of the best ways is to connect with your local charities and help to raise donations during the event.  Another great option is to have a local business sponsor the event which can be as little as offering coffee and snacks for the attendees.

4. Create Your Plan: It’s important that you think about the timelines and when each item on your To-Do List needs to be completed.  The simple plan is to build a team and assign tasks based on their interests (it is more fun when you get to do what you enjoy).  Some areas to think about include the event venue/day/time, number of attendees and artists, parking, signage and promotion.

5. Promote Your Event: This is critical, but also a lot of FUN!  We all know that the more people that know about your event, the more will show up.  The first step is to create a flyer with all the event information.  This flyer can be printed, e-mailed or even posted on a webpage.  The only rule is to make sure all your marketing messages are consistent.  There are many ways to get the word out including email, social media and community word of mouth.

Organizing and hosting an event does take some effort, but by building a great team from your local community, it can be a lot of fun and best of all, create a big spike in everyone’s sales!

Meylah is devoted to helping the creative community learn, share and support each other’s business growth online.  With Meylah, you’re able to blog, promote and sell your creative work across multiple online marketplaces all from one easy to use online store.  And, it’s free, sign up today!